Yama

Yama is a typeface inspired by the shape and construction of onigiri, the traditional Japanese rice snack. Translating the act of folding and wrapping into letterforms, the typeface explores the relationship between material, shape and structure. Inspired by the contrast between soft rice and the crisp edges of nori, YAMA combines bold, distinctive forms with a subtle sense of movement. Spanning six weights from Thin to Black, the typeface transforms an everyday object into a playful typographic system.

Take a look at Vetta Grotesk